Client: Discovery Channel US

As the first-ever scripted event explored by Discovery Channel, Klondike deserved an appropriate vehicle for helping to tell its story. An extensive press kit and program overview showcased a behind-the-scenes journey into the making of Klondike, provided exclusive cuts and a tribute to the book that inspired it all. Furthermore, an immersive rich media digital component gave users a chance to explore Dawson City and allowed them access to teaser clips, photo galleries and a deeper look into character stories and actor biographies.

Client: Discovery Education

Educational/promotional program directed at teachers and students to generate awareness of Discovery Channel's Racing Extinction and drive them to exclusive opportunities via the website. Strong, captivating photography and unique educational facts provided a chance to learn about and discuss these endangered species. The poster series and letter were shipped to both US and UK schools within a mailing tube that echoed the sentiment of the program.

The online component was created as a lateral step from the main Racing Extinction website, housing the more educational materials. Format and design of RacingExtinction.DiscoveryEducation.com provided exclusive interactive lessons for educators, and also showcased a never-before-seen Virtual Field Trip which immersed students into the issues surrounding abundant biodiversity loss in the world.

Client: Discovery Channel US

Aiming to drive Shark Week to new levels of intrigue after many successful decades, this campaign showcased a new attitude of the brand by stepping into the bizarre. Its lighthearted, oddly comical aggression and over-the-top tone caught the attention of viewers so much so that it became the highest rated Shark Week in Discovery Channel history. From distinctly weird key art, to animated shark globes, unexpected rich media units, social media buzz, hard-to-miss OOH and a highly attended FinFest event on Hermosa Beach, this campaign helped transform the face of Shark Week and still provides endless inspiration for campaigns to come.

Client: Discovery Channel US

A unique digital, print and on-air campaign used to promote the third season of Moonshiners. Interactive rich media units allowed users to explore Tim & Tickle's campground while composing their own 'shine soundtrack. Fully animated and packed with audio randomness, these units hit directly on the overall attitude of the show and also treated users to a video premiere spot to round out the experience.

In addition, it was only appropriate to bring out a little inside humor for fans. Unknown to many, Tickle would attempt a run at being elected to Congress. Therefore, a secondary mock election site and custom bumper stickers were created to gain support of his journey and further push the show's premiere.

Client: Discovery Channel US

While giving viewers more reasons to immerse themselves into the many worlds of Discovery, this package greatly reinvigorated the network and provided endless opportunities for a brand which thrives on pushing boundaries.

Working in tandem with Radley Studios, we devised a system that gave structure to on-air, print and digital to create a cohesive look across all mediums. Using new brand-specific genre "worlds" that represent the cores of DSC programming, extensive creative packages were born, including, but not limited to brand overviews, positioning, treatment of on-air elements, guidelines for animation sequences, strict formatting for print and digital, typographic mandates and photography use/style. 

Client: Discovery En Español

An energetic campaign used to promote Hispanic Heritage Month by commemorating the rich, unique history of luchador culture through a new and captivating documentary. The campaign consisted of print, on-air (outsourced), OOH and a much-anticipated outdoor pro wrestling community event at which fans were given t-shirts and luchador masks to support the premiere.

Translation: Lucha Libre Launches Hispanic Heritage Month

Title: Lucha Libre: Behind the Mask

Client: Discovery En Español

Print campaign to promote a highly controversial special focused on taboo practices still exercised in today's cultures. Distinctly graphic and intended to be unsettling, it depicts how individuals immediately shy away from such topics without understanding why practices like these are still being kept alive.

General Translations:

HATE: A negative emotion that expresses extreme hostility toward something. Often, other people. Sometimes, leading to murder.

POLYGAMY: When it comes to marriage, not everyone necessarily agrees with the theory of "less is more."

666: It is much more than a number. It is the mark of the beast, a code of conduct, and for some, a delusional calling.

SEX: For some, it is much better combined with pain, leather masks, whips and medieval instruments of torture.

Tag: Get an inside look at an outside world.

Client: Animal Planet

Print and digital campaign promoting the second season of Animal Planet's successful Tanked. Showcasing the talents' personalities and uniqueness of their craft helped achieve an approachable, lighthearted tone that resonated well with viewers and pushed the creative in a distinctly fun and new direction.

Rich media played a major role for online advertising, in that users could explore teaser content and learn more about upcoming builds. Additionally, Tanked takeover events at select malls generated buzz and excited viewers by offering prizes and holding games for the whole family. The campaign led to dramatically increased ratings over the already popular breakout season, helping Tanked become one of the more popular Animal Planet programs.

Client: Discovery Channel EMEA

Key art collection for Discovery Channel EMEA branding refresh. Focused on personal stories of adventure, daring, remarkable accomplishments and bizarre facts, it took the network to a new level by conveying to viewers that This Is Where It Gets Interesting applied not only to its newer programming, but more specifically, to an unending drive to get out and experience everything.

Client: Global Thinking

Adapting to change is one thing that’s kept Global Thinking/Global Printing alive and well for nearly 40 years. In doing so, advancements in creative, technology, manufacturing and client services continuously shift as the industry climate changes. Thus, a new name and positioning was born that would ultimately bring together the various reaches of the company. 

Unique as the name itself, the branding look and feel of More Vang had to stand apart from the rest. A bold and approachable mark echoes the forward thinking of the company and serves as a declarative statement to compliment its backstory. Colors are simple and bold, typography is clean and modern, while the brand image style reflects its new personality and resolute attitude.

On the digital side, users are presented with an exploratory style of navigation that visually blends the many facets of the company. Using a responsive, modular grid system, dynamic content can be easily updated while conforming to various devices. Its randomized approach invites users to be explorers in their own right, inspired by new case studies, core beliefs, products, developments, achievements, blog posts, employee profiles and more.

Additional branded elements were created to support the mark and overall charm, maintaining a whimsical feel that captures the spirit of More Vang.

Client: Discovery Channel Romania

Branding Phase 1: Rebranding Discovery Channel in such a way that it more directly connected its viewers to programming, this initial campaign focused on remarkable, local individuals who pushed boundaries and significantly impacted society. Matching them with top-shelf network talent gave viewers an opportunity to relate to and become motivated so that they could also get out and become heroes.

Consisting of print, on-air, social and OOH components, the campaign motivated viewers to engage by learning about, relating to and voicing their choices for Romanian Heroes. Online voting results were staggering, as the campaign was widely talked about and followed across the country. Discovery expanded upon the overwhelming impact of this idea just one year later.

General translation: Discover the Hero In You.

Tag: Find Yourself In Our Heroes.

Branding Phase 2: Following the success of the first Romanian Heroes campaign, a unique brand update was used as a call-to-arms, inciting viewers to step up and prove how they are all Romanian heroes. A direct drive to social media enabled these viewers to post their own stories, complete with photos and links, so that all participants could be recognized. Again, voting results were overwhelming and stories were unbelievably memorable & emotional. Strongly supported by President Traian Băsescu for helping to inspire a national movement, it gave Romanian citizens a true sense of personal pride, and brought participants together over the greatness of their stories and individual accomplishments.

General translation: Not Everyone Can Be a Superhero. But Anyone Can Be a Hero.

Client: Discovery Channel Italy

Key art used to promote the launch of a new scientifically-driven program highlighting an in-depth look at the incredible numbers behind football. Shot to capture an intense, iconic, game-changing moment by freezing time, it conveys the analysis, humor and excitement reflected in the informational content of the program.

Translation: With the ball traveling at 110km/h, the pressure at 450psi, and a rising angle of 24 degrees, no wonder he puts his hands there.

Client: Discovery Channel US

Print and OOH campaign used to promote the documentary Pompeii: The Last Day. Highlighting the juxtaposition of man vs nature, it alludes to the fact that an entire civilization was wiped out by the force and relentlessness of Mt. Vesuvius. 

A complete takeover at Grand Central Station in NYC put viewers into slightly uncomfortable situations. Intended to give impactful glimpses of the impending doom that would bury Pompeii, it challenged passers-by to make snap decisions to questions of which there were no correct answers. As one of Discovery Channel's strongest markets, NYC was an incredible location to execute this, as its high commuter density within the station helped enhance the story on a more personal level.

Client: Discovery Channel Southern Europe

On-air brand spots created for Discovery Channel in Italy, Spain, Portugal & France, promoting its most notable programming pillars. The spots highlighted uniqueness of various talent, unexpected roots and how they became who they are today. Its primary focus was to maintain core viewers by getting to the heart of the programming, yet approachable enough to draw in lighter audiences to increase viewership.

Client: Discovery Communications HR

Internal print campaign used to promote participation in the biennial employee survey. While typically a straightforward and rather corporate approach to address the subject of change in the workplace, this whimsical style lessens the intimidation factor by making it more approachable for all employees. It highlights the idea that participants have the chance to make Discovery their own by completing the survey and getting their voices heard appropriately.

Client: Discovery Channel US

Key art concept for Robert Redford's highly acclaimed special which focuses in-depth on the Watergate scandal and Nixon's presidential collapse, as detailed by the original 1976 film.